It looks like EA has it's own digital distribution network in mind this Fall when it releases Battlefield 3:
"The list of digital retailers Battlefield 3 will be available from has been released, and one name in particular is missing from the list; Steam. This is of course a very deliberate choice, as EA is heavily pimping their own digital platform; Origin."
***Note: The list can't be accessed now. 404 error
This should be very interesting. PC players might be a little miffed.
What do you think about this?
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